You must have heard lot about the Bounce Rate of a website like Bounce Rate is very important for your website, good Bounce Rate, average Bounce Rate, low Bounce Rate, high Bounce Rate, but do you know that what exactly is Bounce Rate?
In the simplest words Bounce Rate can be defined as, somebody visits your website’s homepage or any other page directly, from social media or from Google Search and leaves without visiting any other page of your website. In other words it is the percentage of people come to your page and leave without going to another page.
So it is clear from the definition that it is not a good sign for your website if somebody visits your website and leaves without exploring other pages, tells you that you are doing something terribly wrong.
- Why Low Bounce Rate Is Important
- Bounce Rate For Single Page Website
- What is Exit Rate
- Difference Between Bounce Rate & Exit Rate
- Average Bounce Rate by Industry
- How To Check Bounce Rate of a Website In Google Analytics
- What Are The Causes Of High Bounce Rate
- How To Reduce Bounce Rate of a Website
- How To Reduce Bounce Rate of an eCommerce Website
Bounce Rate For Single Page Websites
What Is Exit Rate
- Exit Rate(%) = (number of exits) / (number of page views)
Diff b/w Bounce Rate & Exit Rate
Rate visitor leaves from the same page without going anywhere else on
the website whereas in Exit Rate visitor visits more than one page of a
website then leaves website. Last page is the Exit page which determines
the Exit percentage.
- Exit Rate: Page B > Page A > Page C > Exit
- Bounce Rate: Page A > Leaves
Average Bounce Rate By Industry
- Bounce Rate For Retail/eCommerce Website: 20% to 40%.
- Bounce Rate For Landing Pages: 70% to 90%.
- Bounce Rate For Portal Site: 10% to 30%.
- Bounce Rate For Service & FAQ Sites: 10% to 30%.
- Bounce Rate For Content Type Of Sites: 40% to 60%.
- Bounce Rate For Lead Generation Sites: 30% to 50%.
How To Check Bounce Rate Of a Website In Google Analytics
- Go to your Google Analytics account.
- Click Home, though it will have been selected already.
- You can see the most recent Bounce Rate there.
- Click “Behaviour”.
- Click “Overview”.
- You can check Bounce Rate of you website along with Average Time on page & Exit Rate.
- You can change the time period as well as we have shown with an Upward arrow.
- Go further down to check the Bounce Rate & Exit Rate of every page.
- Click “Behaviour”.
- Click “Site Content”.
- Click “all Pages”.
- You can see the Bounce Rate of each page. Click on the Bounce Rate box to sort the bounce Rate from high to low or low to high.
- Here you can see that 1st page has 100% bounce rate means none of the visitor of this page has visited any other page. The 2nd page has a Bounce Rate of 20% means only 20% people didn’t visit other pages, rest of the 80% visitors have visited other pages.
- Click “Acquisition”.
- Click “All Traffic”.
- Click “Channels”.
- You can see the traffic channels and their Bounce Rate.
- “Organic Search” means traffic coming from Search engines like Google.
- “Direct” means somebody opens your website by URL.
- “Social” means Social Media like Twitter, Facebook, Pinterest etc.
- “Referral” means traffic from other websites.
- Click “Audience”.
- Click “Mobile”.
- Click “Overview”.
Causes Of High Bounce Rate
How To Reduce Bounce Rate Of a Website
01. Visitors Expectation
02. Show Your Content First
The font-size or text size of a website or page should be large enough that readers can easily read on any device. Make sure to use the right font-color and text background. If you use too small font size, use wrong font colors visitors will leave your website without reading anything.
04. Design Minimalist Pages
05. Cross links & Related Posts
Relevant cross links and related posts widget greatly reduce the Bounce Rate of a website. Cross links are simply links to other pages on your website, linking relevant keywords to related content which help people to find more relevant content. Related post widget is either shown at bottom of the page or sidebar. Always give your website visitors a logical compelling next step, which is called progression trigger like it could be an offer, sign-up form, video etc.
06. Use Visual Content & Formatting
07. Remove Dates From Your Posts
Often visitors prefer new posts as compare to older ones. Let’s suppose a visitor finds a post of your blog on top of Google search results. He opens your blog post and finds that your post is 7 years old. There are chances that he might leave that page by considering it too old. So it is better to hide your blog posts publishing dates.
08. Don’t Put Social Media Counters
There are plenty of social media plugins which display social media counters along with share icons like Facebook comments, share & like counter, Twitter share & like counter etc. These social media counters can distract visitors because they might consider those posts less-worthy which have less comments, shares or likes.
09. Use Google Analytics Stats
10. Optimize Your Website
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How To Reduce Bounce Rate Of An eCommerce Website
- Make sure that your users feel that they are in the right place. The first thing for which your website visitor ask question to himself that, is he in the right place?
- When people visit eCommerce website they look for the authenticity as well i.e whether it is scam or not. If your eCommerce website is acknowledged by a top journal, magazine or a company like Forbes, you can highlight them on your website which will increase the trust of new visitor.
- If you promote your website products via Google ads, Facebook ads or banners etc, remember to show all the offers and features in your landing/product page, which you will mention in your ads. Like let’s say you mention “free shipping” offer in your ad, now you must clearly show “free shipping” in your product page as well.
- Tell your users what should they do next. Show other recommended items in the store. Show Daily Deals, Hot Sale, New Arrivals, Featured Products, Best Selling Products, You May Also Like etc.
- Make your website very fast and responsive. Most of the eCommerce websites are loaded with plenty of features and products that make them very slow. People don’t like slow websites. According to Google few seconds can make a
lot of difference in Bounce Rate. As page load goes from 1 seconds to 5
seconds the probability of Bounce Rate increases by 90%. Google SEO experts consider ideal time for
page load time is 3 seconds.
Features Required For a Modern eCommerce Website Theme
Ajax Add to Cart allows users to include single products or variable products in the cart without the need to reload the entire site each time. Lazy loading is an optimization technique that delays the loading of unnecessary objects such as images and speeds up your website.
- WooCommerce Themes
- 3dcart Themes
- BigCommerce Themes
- Shopify Themes
- Cart66 Themes
- CS-Cart Themes
- Drupal Commerce Themes
- Easy Digital Downloads Themes
- Ecwid Themes
- Jigoshop Themes
- Magento Themes
- OpenCart Themes
- osCommerce Themes
- PrestaShop Themes
- UberCart Themes
- VirtueMart Themes
- Zen Cart Themes